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2025 is a big year for product managers. The product market has never been more competitive. Product teams have the best automation tools and data analytics at their fingertips.

To withstand this speed of acceleration, product managers must choose the right KPIs and refer to them often. Swift and targeted insights support improved adaptability, customer satisfaction, product growth, and market share.

This article provides 11 product management KPIs to consider tracking in 2025.

What Are Product Management KPIs?

Product management KPIs are a set of metrics that measure product success. These KPIs provide product managers with insight to make strategic decisions, prioritize product updates, and track goals.

Need a refresher? Let’s revisit the basics. A KPI stands for key performance indicator, and it’s simply a measure of performance. A product manager oversees product development to ensure alignment with business objectives, product goals, and customer needs.

The primary advantage of KPIs for product managers is using data to remain agile as products and markets evolve. For example, if the data shows a loss of consumer interest or a decline in profits, a pivot could be necessary to remain competitive.

Consider incorporating some of these key performance indicators (KPIs) into your product success metrics for 2025.

Remember that product management KPIs should be selected to fit the specific product and business objectives; they are not a one-size-fits-all solution. Additionally, with several automation tools that can track product management KPIs, we strongly recommend leveraging the technologies at your disposal.

1. Net Margin

Net margin is a vital KPI for proving product profitability. The net margin KPI indicates the remaining percentage of profit after all expenses are paid.

Major benefits of tracking net margin:

Financial insights
Resource management insights
Data-driven decision-making

Net Margin Calculation

Step 1: Divide your product’s net profit by its total revenue.

Step 2: Multiply the result by 100.

2. Monthly Recurring Revenue (MRR)

The monthly recurring revenue (MRR) KPI gives product managers direct insights into how much money a product generates each month. MRR is a beneficial metric for subscription-based products.

Major benefits of tracking monthly recurring revenue (MRR):

Consistent revenue monitoring
Customer retention insights
Data-informed decision-making

Monthly Recurring Revenue (MRR) Calculation

Multiply your total number of customers by the average revenue per account (ARPA).

3. Average Revenue Per User (ARPU)

Average revenue per user (ARPU) represents the average revenue earned from each subscriber or user. ARPU differs from ARPA, or average revenue per account, which tracks the average revenue earned from each account and can sometimes include multiple users.

Major benefits of tracking average revenue per user (ARPU):

Financial insights
Customer segmentation insights
Effective feature prioritization

Average Revenue Per User (ARPU) Calculation

Step 1: To calculate average revenue per user, you must choose a timeframe to measure ARPU, such as a month, quarter, or year.

Step 2: Divide the total revenue for the timeframe by the total number of active users for the timeframe.

4. Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is a KPI representing the total estimated revenue collected from a customer throughout the business-customer relationship.

Major benefits of tracking customer lifetime value (CLV):

Customer-centricity & retention insights
Effective resource management
Effective feature prioritization

Customer Lifetime Value (CLV) Calculation

Step 1: Multiply the average purchase value by the purchase frequency.

Step 2: Multiply the result by the customer lifespan.

5. Customer Retention Rate (CRR)

Customer retention rate (CRR) is a KPI that measures retained customers within a specific timeframe. CRR helps product managers gauge customers' loyalty to the product to make real-time decisions.

Major benefits of tracking customer retention rate (CRR):

Customer loyalty insights
Financial insights
Strategic decision-making

Customer Retention Rate (CRR) Calculation

Step 1: Subtract the new customers obtained within the timeframe from the customers you had at the end of the timeframe

Step 2: Divide the result by the total customers at the start of the timeframe

Step 3: Multiply the result by 100

6. Customer Churn Rate (CCR)

Customer churn rate (CCR) and customer retention rate (CRR) are closely related. Instead of measuring customers retained, a customer churn rate measures the percentage of customers lost within a particular period.

Major benefits of tracking customer churn rate (CCR):

Customer loyalty insights
Financial insights
Strategic decision-making

Customer Churn Rate (CCR) Calculation

Step 1: Divide the total number of customers lost during the timeframe by the total number of customers at the start of the time frame

Step 2: Multiply the result by 100

7. Daily Active Users (DAU)

The daily active users (DAU) KPI measures the number of active users who engage with a product on any given day. This metric demonstrates customer reliance on the product.

Major benefits of tracking daily active users (DAU):

Customer engagement insights
Customer segmentation insights
Proof of growth & customer loyalty

Daily Active Users (DAU) Calculation

Add the total number of active users within a 24-hour timeframe.

8. Time-to-Market (TTM)

Time-to-market (TTM) measures the amount of time needed for a minimum viable product or feature to be developed and released to the market.

Major benefits of tracking time-to-market (TTM):

Agility insights
Customer-centricity insights
Bottleneck identification

Time-to-Market (TTM) Calculation

Add the total number of days, weeks, or months between the beginning of the product or feature and its release date.

9. Feature Adoption Rate

A feature adoption rate is a KPI that measures the percentage of customers that utilize a new feature within your product. This data can determine the customer-centricity of recent updates.

Major benefits of tracking feature adoption rate:

Customer engagement insights
Customer-centricity insights
Effective feature prioritization

Feature Adoption Rate Calculation

Step 1: Divide the number of users who engage with the new feature by the total number of users

Step 2: Multiply the result by 100

10. Net Promoter Score (NPS)

Net promoter score (NPS) measures customer satisfaction and potential for referrals. You’ve probably been asked the survey question, “How likely are you to recommend our services to a friend?” with an option of selecting 1-10. These answers are combined to make up an NPS score.

Major benefits of tracking net promoter score (NPS):

Customer satisfaction insights
Customer-centricity insights
Proof of product growth & customer loyalty

Net Promoter Score (NPS) Calculation

NPS scale:

Detractors: Customers who rate the service 0-6
Passives: Customers who rate the service 7-8
Promoters: Customers who rate the service 9-10

Step 1: Calculate the percentage of detractors, passives, and promoters in your survey responses.

Step 2: Subtract the percentage of detractors from the percentage of promoters.

11. Customer Satisfaction Score (CSAT)

The customer satisfaction score (CSAT) KPI measures the percentage of customer satisfaction on a numerical scale, such as 1-5 or 1-10. This metric helps product managers understand how well their product meets user needs.

Major benefits of tracking customer satisfaction score (CSAT):

Customer satisfaction insights
Effective feature prioritization
Feedback for continuous improvement

Customer Satisfaction Score (CSAT) Calculation

Step 1: Add the number of responses considered positive. For example, on a scale of 1-5, ratings of 4 and 5 would indicate positive sentiment.

Step 2: Divide the result by the total number of survey responses.

Step 3: Multiply the result by 100

Conclusion

In 2025, product managers will leverage target metrics to keep their products on the market and pave the way toward growth. While not an exhaustive list of product manager KPIs, a handful of these metrics can be an excellent starting point for measuring product performance in key areas.

However, to make the most of your data, you need to know how to take action on it. The ICAgile Product Management certification course will prepare you to discover, position, and deliver products in today’s competitive landscape. Read through our Product Management learning outcomes for detailed course takeaways.

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